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Development Broker

Elevated Development Marketing,

Backed by Experience

Engel & Völkers Gestalt Group Development Services is an exclusive internal offering designed to support advisors representing residential, commercial, and mixed-use developments.

With over 20 years of hands-on experience across the markets the Gestalt Group serves, our team understands how to:
- Position a project strategically within its market
- Align pricing with absorption goals
- Craft high-impact marketing that resonates with the right buyer
- Deliver cohesive branding and messaging across every touchpoint
We support the sale of not just homes — but entire visions.
Through a comprehensive suite of services, we provide:
- Strategic positioning and pricing guidance
- Connections to best-in-class vendors
- Design of high-end marketing collateral
- Access to exclusive Engel & Völkers media partnerships and negotiated publication rates
When a development is represented under a full exclusive listing agreement (12 months or longer), we are able to unlock the full creative and strategic potential of the project — building a cohesive brand narrative around architecture, lifestyle, and long-term vision.

Why Full Development Representation Matters

A Strategic Advantage

When we secure a long-term exclusive development agreement, we gain the ability to market the entire development cohesively — not just individual homes.

Create a unified marketing strategy
Integrate development branding with Engel & Völkers branding
Showcase future phases, amenities, and long-term vision
Position the project holistically within its market

Unlisted homes
Floor plans
Future phases
Broader lifestyle narrative

A full audit of existing marketing and brand assets
Collaborative strategy development with the developer and advisor team
Ongoing refinement of messaging, positioning, and execution

The result is a cohesive, strategic, and elevated market presence.

Custom Strategies for Every Development

How We Support Your Project

Market positioning
Pricing strategy
Absorption goals
Target buyer profiles

Direct mail campaigns
Digital and print advertising
Social media strategy
High-end exposés placed within targeted Engel & Völkers shops globally

Local publications
Feeder market publications
Gestalt Group internal channels
National luxury outlets

Discounted listing inclusions
Reduced full-page advertising rates
Negotiated placement opportunities

For publications outside our standard network, we research and source pricing, schedules, and opportunities
aligned with each project’s goals and budget.

Our Services Include

Strategy & Positioning
- Identity positioning
- UVP articulation
- Headline and tagline ideation
- Copy direction guidance
Planning & Budgeting
- Marketing timelines
- Budget development
- Vendor outreach for pricing and deadlines
Vendor & Partner Network
- Branding and creative agencies
- Media buying partners
- PR agencies
- Social media teams
- SEO and digital specialists
- Event planning partners
Ongoing Strategic Oversight
- Direction and evaluation of all marketing initiatives
- Alignment across messaging and communications
- Public relations guidance
- Social media strategy for advisor teams
Marketing Collateral & Asset Development
- Sales brochures and exposés
- Signage and on-site marketing
- Print and digital advertising
- Internal e-blasts (Rezora)
- Video, photography, and rendering strategy oversight
Network Leverage
- Shop TV features
- Notable listings placement
- PR amplification
- Global Engel & Völkers exposure

Referral Network

A Connected Force

Leverage the power of our referral ecosystem.

Gestalt Group connects with 1,500+ advisors across key feeder markets to ensure your development reaches qualified buyers actively searching for opportunities like yours.

Our approach includes:

Direct outreach to top-performing advisors
Targeted exposure in key feeder markets
Leveraging trusted internal relationships

On average, 20–25% of Gestalt Group’s total volume comes from internal referrals — a meaningful driver of qualified buyer traffic.

Development Contributions

Shared Responsibility for Long-Term Success

To ensure marketing efforts remain cohesive and effective, we ask the development team to provide foundational brand and project assets. This allows for faster execution while protecting long-term brand ownership.

We recommend the development maintains ownership of:

Branding
Website
Photography & videography
Maps
Social media presence

This protects both the developer and brokerage from asset ownership conflicts.

Basics the Development Provides

Brand Assets
- Logos
- Fonts
- Color palettes
- Brand guidelines (if applicable)
Website
- Owned and managed by the development
- Sales-focused websites can be built by recommended vendors at the development’s expense
Social Media
- Strategy guidance provided by EV
- Execution handled by development, hired manager, or sales team
Visual Assets
- Lifestyle photography
- Development photography
- Videography
Technical Assets
- Plat maps
- Floor plans
- Renderings

Additional Development Responsibilities

These responsibilities remain with the development to support sales and marketing efforts:

Sales Infrastructure

Product Development

Professional Services

Grounds & Presentation

Marketing Hard Costs

Sales Infrastructure

Sales center construction and maintenance
Utilities and ongoing operational costs

Product Development

Model and spec home construction
Furnishing and upkeep

Professional Services

Market research
Legal fees
Renderings
Amenity development (clubhouse, trails, pools, etc.)

Grounds & Presentation

Landscaping
Landscaping
Common area maintenance

Marketing Hard Costs

Development covers all physical and media-related hard costs including:

Printing (brochures, exposés, signage)
Signage fabrication and installation
Advertising placements
Distribution costs

Unless otherwise outlined, hard costs are assumed to be the responsibility of the development.

Experience Seamless Buying & Selling

Reeves Group brings decades of combined experience, deep local insight, and a global perspective to McCall and its surrounding mountain communities. Led by Designated Broker Cherí Reeves, our team takes a strategic, relationship-driven approach to buying, selling, and investing. Known for discretion, market expertise, and thoughtful guidance, we help clients navigate opportunities and complex transactions with confidence and clarity.

Leave a Message

Thank you for your message. We will be in touch with you shortly.

Development Broker

Elevated Development Marketing,

Backed by Experience

Why Full Development Representation Matters

A Strategic Advantage

This allows us to:

By contrast, individual listing agreements limit marketing to specific homes only and prevent us from promoting:

Once engaged, our in-house team conducts:

Custom Strategies for Every Development

How We Support Your Project

With a clear understanding of:

Our team develops a custom marketing strategy that may include:

We also guide media planning to ensure marketing dollars are deployed strategically:

Through Engel & Völkers media contracts, developments gain access to:

Our Services Include

Strategy & Positioning

Planning & Budgeting

Vendor & Partner Network

Ongoing Strategic Oversight

Marketing Collateral & Asset Development

Network Leverage

Referral Network

A Connected Force

Development Contributions

Shared Responsibility for Long-Term Success

Basics the Development Provides

Brand Assets

Website

Social Media

Visual Assets

Technical Assets

Additional Development Responsibilities

Sales Infrastructure

Product Development

Professional Services

Grounds & Presentation

Marketing Hard Costs

Experience Seamless Buying & Selling

Leave a Message

Thank you for your message. We will be in touch with you shortly.

Development Broker

Elevated Development Marketing,

Backed by Experience

Why Full Development Representation Matters

A Strategic Advantage

This allows us to:

By contrast, individual listing agreements limit marketing to specific homes only and prevent us from promoting:

Once engaged, our in-house team conducts:

Custom Strategies for Every Development

How We Support Your Project

With a clear understanding of:

Our team develops a custom marketing strategy that may include:

We also guide media planning to ensure marketing dollars are deployed strategically:

Through Engel & Völkers media contracts, developments gain access to:

Our Services Include

Strategy & Positioning

Planning & Budgeting

Vendor & Partner Network

Ongoing Strategic Oversight

Marketing Collateral & Asset Development

Network Leverage

Referral Network

A Connected Force

Development Contributions

Shared Responsibility for Long-Term Success

Basics the Development Provides

Brand Assets

Website

Social Media

Visual Assets

Technical Assets

Additional Development Responsibilities

Sales Infrastructure

Product Development

Professional Services

Grounds & Presentation

Marketing Hard Costs

Experience Seamless Buying & Selling

Get in Touch

Contact Details